Delta Capital, one of the fastest growing investment banking firms, last Friday launched its corporate traditional cloth at its head office in Accra.
The introduction of the corporate cloth is part of the company’s brand positioning strategies planned for 2018.
According to management, the cloth is to create a unique brand identity and awareness to its clients and the general investing public. Clients can identify members of staff of the company easily with the cloth.
The Chief Executive Officer, Victor Owusu, launching the cloth said staff are expected to wear the corporate cloth on Fridays, customer services and other designated days.
He reiterated further that management expects staff to act professionally so as not dent the image of the company as it builds its brand. He also encouraged staff to live the values of the company and promote the brand.
He said the company will provide staff with all the needed tools to ensure staff work smart.
“Investment banking today requires a smart workforce to deliver the best of service in a timely fashion to clients” he admitted.
The cloth has two equilateral triangles in sea blue and dark orange colours each, facing each other at the bases in a dark blue background. The company’s logo is boldly embossed in the cloth.
Members of staff happily showed off their custom-tailored shirts for the men and Kaba and slit and straight dresses for the ladies at the launch.